Internet marketing works on the platform of SEO or Search Engine Optimization. This is so that technology which plays with search engines to get results for the websites, which will increase in rank and traffic as well. People will get to know more about the website and visit it to increase its traffic and then simultaneously increase sales of the business the website belongs to. It is a loop and to make things simpler while performing optimization, people have invented softwares and tools which will help in the day to day work and make data analysis much simpler. Some of the SEO tools are as follows:

Back Link Checker: When doing the optimization on a website, certain methods are used to market the website over the internet. These could be, article submission, social media submissions, social bookmarking and many more other things.

The back link checker tools will check which medium of promotion is giving the website the maximum back links. These back links will guarantee the visitor traffic to the website.

Alexa Traffic Rank: Traffic ranking is a very important aspect of a website and this ranking decides the weightage of the website in the search engines. This ranking can be obtained and monitored through and with the help of the Alexa Traffic ranking tool. A very well made tool for ranking check and also helps determine what has to be done to increase the rank of the website.

Keyword Suggestion: When a website has to do well in a search engine ranking, then the website has to have a good set of keywords. Around these keywords the content of the website and the background content should be concentrated. The Keyword suggestion tool will check the website and suggest competitive and highly ranked keywords for the website. The experts can use them or generate their own keywords.

Keyword density tool: This tool will check the density and occurrence of the keyword in the website and the articles written for the website. It will not allow a particular keyword to be used more than its expected limits and will warn the experts before hand. To alter the number of times a particular keyword is used. Articles that are written to promote the website will be rejected if the keyword occurs more than 2 percent of the total number of words.

Page rank checker: This tool helps in checking the rank of the page of any website in the search engines. This will also indicate and let the expert know which is page is lagging behind and needs attention.

There are hundreds of such tools and these are just a few we have explained. SEO is a field where such tolls will keep on generating and updating and making work much simpler than doing manual work. Experts work daily with these tools and softwares.